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What will you be doing?

The Senior/Regional Marketing Manager leads the development and execution of integrated regional marketing programmes that advance commercial objectives while strengthening brand positioning, client awareness of product value, use cases, and competitive differentiation. The role is accountable for shaping territory‑level marketing strategies, delivering high‑impact programmes, and driving measurable contribution to pipeline and revenue growth across assigned markets and segments.

Acting as a trusted partner to sales, business development, and editorial teams, the Senior Regional Marketing Manager operates with a high degree of autonomy, translating business priorities into effective, performance‑driven marketing initiatives. The role requires a commercially minded, solutions‑oriented leader who can navigate a matrixed organisation, influence stakeholders at multiple levels, and consistently optimise marketing outcomes to support customer acquisition, retention, and long‑term brand equity.

Key Responsibilities

• Lead the design and execution of integrated, high‑impact regional marketing programmes that deliver strong engagement, conversion, and revenue contribution.

• Partner closely with sales and business development teams to align marketing activity with commercial priorities and go‑to‑market strategies.

• Provide strategic guidance and timely responses to campaign and programme requests, ensuring recommendations are commercially grounded and performance‑driven.

• Gather and synthesise inputs from sales, business development, and editorial stakeholders to shape messaging, content, and execution quality across campaigns.

• Lead partnerships with key industry events and associations, securing high‑value speaking, sponsorship, and thought‑leadership opportunities to strengthen brand positioning.

• Proactively cultivate and expand relationships with reputable industry bodies to broaden market reach and stimulate sustained demand generation.

• Develop and own territory‑specific annual and semi‑annual marketing plans, ensuring alignment with regional strategy and clear contribution to sales growth and brand awareness.

• Track, analyse, and interpret campaign performance, applying insights to continuously optimise programme effectiveness and inform future planning.

• Act as a senior marketing representative within the region, sharing best practices, supporting peer collaboration, and contributing to the continuous maturity of regional marketing execution.

What we’re looking for in you

• Minimum of 10 years’ experience in B2B marketing, including demonstrated success delivering integrated regional or international marketing programmes that generate qualified sales leads.

• Proven experience operating at regional or international level, with strong understanding of territory cultures, norms, and communication styles, and excellent written communication skills.

• Demonstrated ability to act as a trusted partner to sales teams, contributing directly to commercial outcomes, pipeline development, and revenue growth.

• Strong analytical and performance‑driven mindset, with the ability to interpret campaign data, evaluate effectiveness, and apply insights to optimise future programmes.

• High proficiency in marketing tools and platforms, including marketing automation systems such as Marketo or equivalent.

• Solid understanding of demand‑generation and integrated marketing principles, with experience developing and executing multichannel campaign strategies.

• Advanced project‑management skills, with the ability to operate independently, prioritise effectively, and manage multiple initiatives across complex, cross‑functional environments.

• Natural curiosity and enthusiasm for energy and commodity markets; domain knowledge in oil, energy, petrochemicals, metals, fertilisers, or agriculture is highly advantageous.

• Commercially driven, proactive, and detail‑oriented, with a clear focus on demonstrating ROI and continuously improving marketing impact.

• Bachelor’s degree in marketing, business, or a related discipline.

What’s in it for you

• Work within a highly motivated team at an industry-leading and rapidly growing global company.

• Competitive salary and company bonus scheme.

• A modern office environment designed to foster productivity, creativity, and teamwork.

• Excellent location at Raffles Place in central Singapore – close to public transport and amenities.

• Hybrid working model available upon completion of probation.

• Comprehensive benefits package including medical (GP and specialist), dental and hospitalisation.

• 20 vacation days your first year, up to a maximum of 25 days.

• Extensive internal and external training.

• Employee Welfare & Employee Assistance Programme.